Marketing: An Introduction

 
9780330320467: Marketing: An Introduction
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Using cases from the contemporary marketplace in Europe, Japan, South East Asia, the UK and the USA, the authors consider every aspect of marketing from consideration of its role in any organization, through management, strategy, distribution, customer services, pricing strategy, communications and how to organize the workforce. Written by two professors of marketing, with both the practitioner and the student in mind, this book uses a step-by-step approach to demonstrate how a business' asssets can be better managed to meet customer requirements. Market research, competitor analysis as a means of charting marketing strategy and marketing planning are all given due emphasis. Diagrams are used to expand the text where necessary.

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Other Popular Editions of the Same Title

9780333625873: Marketing: An Introductory Text

Featured Edition

ISBN 10:  0333625870 ISBN 13:  9780333625873
Publisher: Palgrave Macmillan, 1995
Softcover

9780333625866: Marketing: An Introductory Text

Palgra..., 1995
Hardcover

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