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Marketing: Theory and practice (Macmillan studies in marketing management) - Softcover

Michael J. Baker (Edited By)

 
9780333198216: Marketing: Theory and practice (Macmillan studies in marketing management)
Softcover
ISBN 10: 0333198212 ISBN 13: 9780333198216
Publisher: Macmillan, 1976
View all copies of this ISBN edition:
 
 
'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.

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  • PublisherMacmillan
  • Publication date1976
  • ISBN 10 0333198212
  • ISBN 13 9780333198216
  • BindingPaperback
  • Number of pages177

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Other Popular Editions of the Same Title

9780333353998: Marketing: Theory and Practice (Studies in Marketing Management)

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ISBN 10:  0333353994 ISBN 13:  9780333353998
Publisher: Palgrave Macmillan, 1983
Softcover

  • 9780333198209: Marketing: Theory and practice (Macmillan studies in marketing management)

    Macmillan, 1976
    Hardcover

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