Marketing: Theory and Practice (Studies in Marketing Management)

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9780333353998: Marketing: Theory and Practice (Studies in Marketing Management)
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'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.

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9780333198216: Marketing: Theory and Practice (Macmillan studies in marketing management)

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ISBN 10:  0333198212 ISBN 13:  9780333198216
Publisher: Macmillan, 1976
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9780333198209: Marketing: Theory and Practice (Macmillan studies in marketing management)

Macmillan, 1976
Hardcover

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