Marketing: Theory and Practice (Studies in marketing management)

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9780333353998: Marketing: Theory and Practice (Studies in marketing management)

'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.

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Published by Palgrave Macmillan (1983)
ISBN 10: 0333353994 ISBN 13: 9780333353998
New Hardcover Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Palgrave Macmillan, 1983. Hardcover. Book Condition: New. book. Bookseller Inventory # 333353994

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