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'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.
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Book Description Palgrave Macmillan, 1983. Paperback. Condition: New. Never used!. Seller Inventory # P110333353994
Book Description Palgrave Macmillan, 1983. Condition: New. book. Seller Inventory # M0333353994