The Invisible Medium: Public, Commercial and Community Radio (Communications and Culture)

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9780333423660: The Invisible Medium: Public, Commercial and Community Radio (Communications and Culture)

...the book is recommended and should be read by every member of the IRTC. Those working in radio will also find it rewarding.' - Playback

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This is an exhaustive history of radio written by two British radio professionals and academics in a period of intense controversy about deregulation and government control of broadcasting in Britain. It is also a candid assault on the domination of the airwaves by an increasingly global economic and cultural establishment. The authors do a thorough and thoughtful job of placing the vicissitudes of radio in political and cultural context, using the British and U.S. models to explore the past and future of public service radio throughout the world. The "invisibility" reflected in the book's title is of radio's existence against the backdrop of television. They argue cogently that, even though there is a hegemony of communications media, radio is best able to provide information and services to marginalized communities of interest within Western societies. Contrasting the paternalistic BBC model, which sells programs to the audience, and the profit-driven U.S. model, which sells audience to advertisers, they demonstrate how the law of the marketplace works against diversity as much as the centrally controlled and regulated state system. The focus ofthe book is alternative, community based radio as a means of involving an otherwise passive and distant consumer in North America, Europe and the Third World, they point to Pacifica in the U.S., and Canadian co-op radio as having achieved the interactive ability which defines it as a resource and a force in community life. An assessment of the viability of these examples points to mixed public and private funding under some form of regulatory control as a way of establishing and maintaining radio which could truly serve local communities of interest as well as link them supralocally. This socio-historical account of the medium is also a primer for the community radio enthusiasts, with bibliography and appendices. -- From Independent Publisher

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Book Description Palgrave MacMillan, United Kingdom, 1989. Paperback. Book Condition: New. 1989 ed.. Language: English . Brand New Book ***** Print on Demand *****.the book is recommended and should be read by every member of the IRTC. Those working in radio will also find it rewarding. - Playback. Bookseller Inventory # AAV9780333423660

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Book Description Palgrave Macmillan. Paperback. Book Condition: New. Paperback. 268 pages. Dimensions: 8.3in. x 5.3in. x 0.7in. . . the book is recommended and should be read by every member of the IRTC. Those working in radio will also find it rewarding. - Playback This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780333423660

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