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Tom Peters is the author of many international bestsellers, including A Passion for Excellence and Thriving on Chaos. “The father of the post-modern corporation” (Los Angeles Times), he speaks to audiences the world over and lives in Vermont.
Addressing American industry's continuing decline in foreign and domestic markets, Peters (In Pursuit of Excellence) here offers a detailed plan for unstructured business activity in which some readers will see not only chaos but anarchy. Nevertheless, the author's perception of high quality as a determining consumer motivation and his radical recipe for achieving it are persuasive. Noting that smaller service-oriented businesses like Federal Express prosper while mammoth GE and GM falter, Peters would largely eliminate top-heavy management superstructures in favor of creative worker involvement and customer participation, with supervisors on hand to encourage. This textbook cites dozens of specific business situations and person-to-person responses in support of its step-by-step instructions for turning a failing enterprise aroundif those involved can act fast. 150,000 first printing; Fortune Book Club main selection.
Copyright 1987 Reed Business Information, Inc.
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