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This highly successful book has now been thoroughly revised and extended to cope with marketing in the nineties. Two new chapters have been added, on Pricing and Sales Forecasting, while the impact of computers, information systems, logistics and other developments have been covered. The book treats marketing as an activity that can be applied to both manufacturing and service industries, and in both trading and non-trading areas. Written for students needing a good general introduction to marketing, and business people who need to learn more about this vital area of modern business practice. The writers draw on their wide experience both in business and as teachers, leading to a book which is academic enough for examination purposes, but practical enough to provide immediate benefit to managers.
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Book Description Palgrave Macmillan, 1994. Paperback. Condition: Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Ex Library. Seller Inventory # BBI362422
Book Description Palgrave Macmillan 16/06/1994, 1994. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780333595701
Book Description Palgrave Macmillan 16/06/1994, 1994. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780333595701
Book Description Macmillan & Co Ltd., UK, 1994. paperback. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Sticker to spine, minimal stamping usual places. Ex Library (Minimal Stamping). Seller Inventory # 188480
Book Description Macmillan, London, United Kingdom, 1994. Soft cover. Condition: Good. No Jacket. Circa 1994 - but print run stated 2to 10 and 95 to 03 - and stated third edition. Part of the 'Macmillan Master Series' - more titles to frontispiece page. Laminated covers. Colour illustration to front cover. Includes: prefaces; 11 chapters; appendices; index. Figures, tables and a few illustrations within the chapters. Xiii plus 287 pages. Colour highlighting to a few pages but text is unaffected. Binding is tight - although spine leans slightly. Cover corners bumped, some surface marks to covers. Spine strip colour faded slightly. Owner name in ink to half-title page. #200.18. Seller Inventory # 006943