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This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
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This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book, industry- and firm-level characteristics which contribute to the increasing level of cross-industry penetration in the banking and insurance sector are analysed. These include regulatory changes as well as incentives for banks to enter insurance such as profit potential and synergy effects. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful. These include the choice of the entry vehicle, marketing and distribution approach as well as providing appropriate incentive systems.|This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance.
About the Author:
Tobias C. Hoschka is EC Research Fellow in Banking at the University of Oxford.
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- PublisherPalgrave Macmillan
- Publication date1994
- ISBN 10 0333628144
- ISBN 13 9780333628140
- BindingHardcover
- Number of pages186
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Bancassurance in Europe
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(1994)
ISBN 10: 0333628144
ISBN 13: 9780333628140
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Bancassurance in Europe by Hoschka, Tobias C. [Hardcover ]
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Bancassurance in Europe
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(1994)
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Bancassurance in Europe
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(1994)
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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful. 174 pp. Englisch. Seller Inventory # 9780333628140
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Bancassurance in Europe
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ISBN 13: 9780333628140
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are an. Seller Inventory # 458423014
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Bancassurance in Europe
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Springer Nature Singapore
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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful. Seller Inventory # 9780333628140
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