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Synopsis
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
Published by
Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
Used
Softcover
Seller: MusicMagpie, Stockport, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1748348134. 5/27/2025 12:15:34 PM. Seller Inventory # U9780333637234
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780333637234
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
Published by
Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR000993776
Quantity: 2 available
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780333637234
Quantity: 1 available
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Published by
Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00333637232-V
Quantity: 1 available
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Market Segmentation : A Step-by-Step Approach to Creating Profitable Market Segments
Published by
Macmillan Publishers Limited, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 49699128-20
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780333637234. Seller Inventory # 9847106
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Seller: NEPO UG, Rüsselsheim am Main, Germany
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Taschenbuch. Condition: Gut. 287 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 469. Seller Inventory # 330656
Quantity: 1 available
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Gut. 287 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 469. Seller Inventory # 323718
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Gut. Gebraucht - Gut bi - bibliotheksexemplar, rücken stark beschädigt, da signatur entfernt wurde! gestempelt, aufkleber, altersgemäßer zustand. Seller Inventory # INF1000303664
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