Financial Aspects of Marketing (Macmillan Business)

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9780333637821: Financial Aspects of Marketing (Macmillan Business)

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

*numerous exercises and examples

*learning objectives at the beginning of each chapter and summaries at the end

*case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

"synopsis" may belong to another edition of this title.

About the Author:

Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.

Review:

'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy

"About this title" may belong to another edition of this title.

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Ruth A. Schmidt; Helen Wright
Published by Palgrave (1996)
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Wright, Helen, Schmidt, Ruth A.
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Book Description Palgrave Macmillan, 1996. Paperback. Book Condition: New. All items inspected and guaranteed. All Orders Dispatched from the UK within one working day. Established business with excellent service record. Bookseller Inventory # mon0000080364

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Ruth A. Schmidt, Helen Wright
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Book Description Palgrave MacMillan, United Kingdom, 1996. Paperback. Book Condition: New. Language: English . Brand New Book. This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text. Bookseller Inventory # SPR9780333637821

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Ruth A. Schmidt, Helen Wright
Published by Palgrave MacMillan, United Kingdom (1996)
ISBN 10: 0333637828 ISBN 13: 9780333637821
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Book Description Palgrave MacMillan, United Kingdom, 1996. Paperback. Book Condition: New. Language: English . Brand New Book. This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text. Bookseller Inventory # SPR9780333637821

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Ruth A. Schmidt; Helen Wright
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SCHMIDT, RUTH A.; WRIGHT, HELEN
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Book Description Palgrave, 1996. Paperback. Book Condition: NEW. 9780333637821 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Bookseller Inventory # HTANDREE0147365

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Book Description Palgrave Macmillan, 1996. Paperback. Book Condition: Brand New. 320 pages. 9.50x7.25x1.00 inches. In Stock. Bookseller Inventory # zk0333637828

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