Financial Aspects of Marketing (Macmillan Business)

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9780333637821: Financial Aspects of Marketing (Macmillan Business)
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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

*numerous exercises and examples

*learning objectives at the beginning of each chapter and summaries at the end

*case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

"synopsis" may belong to another edition of this title.

About the Author:

Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.

Review:

'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy

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Other Popular Editions of the Same Title

9780333637814: Financial Aspects of Marketing

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ISBN 10:  033363781X ISBN 13:  9780333637814
Publisher: Macmillan Pub Ltd, 1996
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Wright, Helen, Schmidt, Ruth A.
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Book Description Palgrave MacMillan, United Kingdom, 1996. Paperback. Condition: New. 1996 ed.. Language: English. Brand new Book. This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text. Seller Inventory # SPR9780333637821

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Book Description Palgrave MacMillan, United Kingdom, 1996. Paperback. Condition: New. Language: English . Brand New Book. This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text. Seller Inventory # SPR9780333637821

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Book Description Palgrave Macmillan, 1996. Paperback. Condition: Brand New. 320 pages. 9.50x7.25x1.00 inches. In Stock. Seller Inventory # __0333637828

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Book Description Palgrave, 1996. Paperback. Condition: NEW. 9780333637821 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0147365

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