Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week.
This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.
"synopsis" may belong to another edition of this title.
MARTIN EVANS is Professor of Marketing at the University of the West of England, Bristol.
LUIZ MOUTINHO is Professor of Marketing, Glasgow Business School, University of Glasgow.
'Excellent concept for a book. I intend to use a number of the articles as seminar material. Length of articles is ideal for one-hour seminars.' - Ruth Murphy, University of North London 'This is a really interesting; up-to-date publication. It enlightened me, and I have already quoted it in my work in publications! I have no hesitation in recommending this book to my colleagues for course adoption.' - Patrick McCole, University of Ulster 'Excellent coverage of current key issues and well illustrated with examples.' - J.W. Cross, Southampton Institute 'This is an excellent text for students to use to gain an insight into the practical application of marketing theory.' - P Cowell, University College, Warrington 'Nice readable articles, well presented and up-to-date.' - E Gilhooly, University of Wales, Cardiff
"About this title" may belong to another edition of this title.
Book Description Palgrave Macmillan, 1999. Paperback. Book Condition: New. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Bookseller Inventory # mon0000424241
Book Description Palgrave Macmillan, 1999. Paperback. Book Condition: New. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Bookseller Inventory # mon0000396543
Book Description Palgrave Macmillan, 1999. Paperback. Book Condition: New. Rapidly dispatched worldwide from our clean, automated UK warehouse within 1-2 working days. Bookseller Inventory # mon0000016440
Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-27297
Book Description Book Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-33581
Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB33581
Book Description Book Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-27297
Book Description Book Condition: Brand New. New, US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-33581
Book Description MacMillan. Book Condition: New. pp. 272. Bookseller Inventory # 7353090
Book Description Palgrave Macmillan, 1999. Paperback. Book Condition: Brand New. 240 pages. 9.68x7.44 inches. In Stock. Bookseller Inventory # zk0333677749