The International Marketing of Travel and Tourism: A Strategic Approach

 
9780333717585: The International Marketing of Travel and Tourism: A Strategic Approach

Tourism marketing has gone through fundamental changes in recent years: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in technology. This book presents strategic responses to these issues and includes analysis of the issues and trends in contemporary tourism marketing from an international perspective. Numerous examples and case studies are presented throughout.

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About the Author:

François Vellas is Professor of International Tourism Economics at the University of Toulouse.

Lionel Bécherel is the Director of the International Tourism Consultancy.

Review:

... a good introductory overview of the subject matter.' – Paul Wilkinson, Annals of Tourism Research

'The editors have succeeded in presenting a collection of contributions that illustrate how far tourism marketing has evolved ... Moreover, readers interested in the dynamics of influencing factors and responses will find this book a stimulating publication.' – Gui Santana, International Journal of Tourism

'The material is accessible and makes for interesting class discussion. The sections on strategy and future developments are particularly well developed and researched.' – Dr Denis Harrington, Waterford Institute of Technology, Eire

'Accessible and up-to-date coverage of key topics.' – Journal of the Institute of Travel and Tourism

'Excellent ... This is one of the best Tourism Marketing texts I have read.' – Paul Blakey, University College, Warrington

'An excellent text, accessible and with good cases and a global approach. By locating marketing within a strategic management context, the book provides a welcome change from the more detached and mechanistic texts available.' – Dr Mike Robinson, University of Northumbria

'This book provides a sustained strategic focus within an international environment. A very good addition to the tourism marketing literature.' – Professor C.L. Jenkins, University of Strathclyde

'Very current and up-to-date ... focuses on strategic issues unlike most tourism marketing texts.' – Dr Hudson, University of Brighton

'The first text that I am aware of that is tourism specific and aims to offer a strategic approach ... a welcome edition.' – H.Horobin, Leeds Metropolitan University

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Francois Vellas
Published by Palgrave Macmillan (1999)
ISBN 10: 0333717589 ISBN 13: 9780333717585
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ISBN 10: 0333717589 ISBN 13: 9780333717585
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