Retail Strategy: Planning and Control - Hardcover

Walters, David; Hanrahan, Jack

Hardcover

ISBN 10: 0333752341 ISBN 13: 9780333752340

Publisher: Macmillan Pub Ltd, 2000

Synopsis

This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, the work is aimed at undergraduates and postgraduates of retailing.

About this title

About the Author

DAVID WALTERS is is an Associate Professor in Marketing in the Department of Business, Macquarie University, Sydney. An experienced academic, he has written seven books on the topic of retailing. He has also worked as a consultant for many years with several top retailing brands.

JACK HANRAHAN is a Retail Operations Manager within an electronics firm. After 20 years of experience in retailing, he now has responsibility for over eighty stores and approximately 1,700 staff.

Review

'A well written and realistic book.' - Dr Morgon, University College, Northampton

Edition details

• Publisher: Macmillan Pub Ltd
• Publication date: 2000
• Language: English
• ISBN 10: 0333752341
• ISBN 13: 9780333752340
• Binding: Hardcover
• Number of pages: 436