Data Construction and Data Analysis for Survey Research

0 avg rating
( 0 ratings by Goodreads )
 
9780333763063: Data Construction and Data Analysis for Survey Research
View all copies of this ISBN edition:
 
 

Avoiding the more usual statistics-driven perspective, this textbook teaches an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives and understanding what kinds and data have been c

"synopsis" may belong to another edition of this title.

From the Back Cover:

Based on the needs of business, marketing and social science students, this book provides an accessible and easy-to-follow guide to survey data analysis. The book avoids the more usual statistics-driven perspective. Rather, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives, what kinds of data have been collected, how quantitative data were generated by the process of measurement, how to create a data matrix and how to transform raw data before thinking about appropriate statistical calculations.
The author begins by considering what data are, the different kinds of data that surveys generate, and the tripartite format of all quantitative data. The processes of measurement and the errors that may arise are carefully explained. Coverage of the creation and analysis of a data matrix using SPSS is then provided. The author then reviews what kinds of statistical procedure are required for what kinds of data and for what purposes. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research.
Reader-friendly throughout, Data Analysis: A Guide to Market and Social Research provides numerous worked examples, end-of-chapter questions and points for further discussion to help reinforce concepts learnt. A data diskette containing the worked examples in SPSS is also provided in the back of the book.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/kent/index.asp

About the Author:

Raymond Kent is Senior Lecturer in Marketing at University of Stirling.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Raymond Kent
Published by Palgrave Macmillan (2001)
ISBN 10: 0333763068 ISBN 13: 9780333763063
New Paperback Quantity Available: 1
Seller:
Orbiting Books
(Hereford, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan, 2001. Paperback. Condition: New. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Seller Inventory # mon0000472475

More information about this seller | Contact this seller

Buy New
US$ 33.97
Convert currency

Add to Basket

Shipping: US$ 7.77
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Kent, Raymond
Published by Palgrave
ISBN 10: 0333763068 ISBN 13: 9780333763063
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Palgrave. PAPERBACK. Condition: New. 0333763068 New Condition. Seller Inventory # NEW99.1070828

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

3.

Raymond Kent
Published by Palgrave Macmillan (2001)
ISBN 10: 0333763068 ISBN 13: 9780333763063
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2001. Paperback. Condition: New. Seller Inventory # DADAX0333763068

More information about this seller | Contact this seller

Buy New
US$ 61.53
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Raymond Kent
Published by MacMillan Education UK, United Kingdom (2001)
ISBN 10: 0333763068 ISBN 13: 9780333763063
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description MacMillan Education UK, United Kingdom, 2001. Paperback. Condition: New. 2001 ed. Language: English. Brand new Book. Based on the needs of business, marketing and social science students, this book provides an accessible and easy-to-follow guide to survey data analysis. The book avoids the more usual statistics-driven perspective. Rather, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives, what kinds of data have been collected, how quantitative data were generated by the process of measurement, how to create a data matrix and how to transform raw data before thinking about appropriate statistical calculations. The author begins by considering what data are, the different kinds of data that surveys generate, and the tripartite format of all quantitative data. The processes of measurement and the errors that may arise are carefully explained. Coverage of the creation and analysis of a data matrix using SPSS is then provided. The author then reviews what kinds of statistical procedure are required for what kinds of data and for what purposes. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, Data Analysis: A Guide to Market and Social Research provides numerous worked examples, end-of-chapter questions and points for further discussion to help reinforce concepts learnt. A data diskette containing the worked examples in SPSS is also provided in the back of the book. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - /business/kent/index.asp. Seller Inventory # AAV9780333763063

More information about this seller | Contact this seller

Buy New
US$ 65.97
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Raymond Kent
Published by Palgrave Macmillan (2001)
ISBN 10: 0333763068 ISBN 13: 9780333763063
New Quantity Available: 5
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan, 2001. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # S0-9780333763063

More information about this seller | Contact this seller

Buy New
US$ 54.51
Convert currency

Add to Basket

Shipping: US$ 11.66
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Raymond Kent
Published by Palgrave (2001)
ISBN 10: 0333763068 ISBN 13: 9780333763063
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Palgrave, 2001. Condition: New. book. Seller Inventory # M0333763068

More information about this seller | Contact this seller

Buy New
US$ 63.70
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

7.

Raymond Kent
Published by Palgrave MacMillan, United Kingdom (2001)
ISBN 10: 0333763068 ISBN 13: 9780333763063
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Palgrave MacMillan, United Kingdom, 2001. Paperback. Condition: New. 2001 ed. Language: English. Brand new Book. Based on the needs of business, marketing and social science students, this book provides an accessible and easy-to-follow guide to survey data analysis. The book avoids the more usual statistics-driven perspective. Rather, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives, what kinds of data have been collected, how quantitative data were generated by the process of measurement, how to create a data matrix and how to transform raw data before thinking about appropriate statistical calculations. The author begins by considering what data are, the different kinds of data that surveys generate, and the tripartite format of all quantitative data. The processes of measurement and the errors that may arise are carefully explained. Coverage of the creation and analysis of a data matrix using SPSS is then provided. The author then reviews what kinds of statistical procedure are required for what kinds of data and for what purposes. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, Data Analysis: A Guide to Market and Social Research provides numerous worked examples, end-of-chapter questions and points for further discussion to help reinforce concepts learnt. A data diskette containing the worked examples in SPSS is also provided in the back of the book. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - /business/kent/index.asp. Seller Inventory # AAV9780333763063

More information about this seller | Contact this seller

Buy New
US$ 68.39
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Kent, Raymond A.
Published by Springer (2016)
ISBN 10: 0333763068 ISBN 13: 9780333763063
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Springer, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780333763063_lsuk

More information about this seller | Contact this seller

Buy New
US$ 68.89
Convert currency

Add to Basket

Shipping: US$ 5.01
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Raymond Kent
Published by Palgrave Macmillan (2001)
ISBN 10: 0333763068 ISBN 13: 9780333763063
New Quantity Available: > 20
Print on Demand
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2001. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780333763063

More information about this seller | Contact this seller

Buy New
US$ 72.74
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

10.

Raymond Kent
Published by MacMillan Education UK, United Kingdom (2001)
ISBN 10: 0333763068 ISBN 13: 9780333763063
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description MacMillan Education UK, United Kingdom, 2001. Paperback. Condition: New. 2001 ed. Language: English. Brand new Book. Based on the needs of business, marketing and social science students, this book provides an accessible and easy-to-follow guide to survey data analysis. The book avoids the more usual statistics-driven perspective. Rather, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives, what kinds of data have been collected, how quantitative data were generated by the process of measurement, how to create a data matrix and how to transform raw data before thinking about appropriate statistical calculations. The author begins by considering what data are, the different kinds of data that surveys generate, and the tripartite format of all quantitative data. The processes of measurement and the errors that may arise are carefully explained. Coverage of the creation and analysis of a data matrix using SPSS is then provided. The author then reviews what kinds of statistical procedure are required for what kinds of data and for what purposes. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research. Reader-friendly throughout, Data Analysis: A Guide to Market and Social Research provides numerous worked examples, end-of-chapter questions and points for further discussion to help reinforce concepts learnt. A data diskette containing the worked examples in SPSS is also provided in the back of the book. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - /business/kent/index.asp. Seller Inventory # LIE9780333763063

More information about this seller | Contact this seller

Buy New
US$ 77.57
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book