Principles of Retail Management

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9780333792971: Principles of Retail Management
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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

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About the Author:

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.

Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.

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