Global Strategic Management

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9780333793756: Global Strategic Management

Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of globalization on business organizations and how managers could and should deal with this. Written by a well-respected professor of Strategy, the text combines a strategic and managerial approach to global issues while covering future trends, including E-Business and cultural issues. The text gives a comprehensive overview of the subject are while using chapter introductions, summaries, key points, key terms, suggested reading and mini examples to illustrate and guide the student through the text.

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About the Author:

Philippe Lasserre is Professor of Strategy and Management at the Euro-Asia Centre, INSEAD, Fontainebleau, France.

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Philippe Lasserre
Published by Palgrave Macmillan (2002)
ISBN 10: 0333793757 ISBN 13: 9780333793756
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Philippe Lasserre
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ISBN 10: 0333793757 ISBN 13: 9780333793756
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Lasserre, Philippe
Published by Palgrave Macmillan (2002)
ISBN 10: 0333793757 ISBN 13: 9780333793756
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