Branding@ the Digital Age: Herb Meyers and Richard Gerstman

3.67 avg rating
( 6 ratings by Goodreads )
 
9780333947692: Branding@ the Digital Age: Herb Meyers and Richard Gerstman

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.

"synopsis" may belong to another edition of this title.

Review:

If branding and e-commerce have become two of the most overused terms in the contemporary business lexicon, it's only because the concepts behind them are as essential to modern corporate survival as any others in today's commercial bag of tricks. Branding @ the Digital Age, edited by Herbert Meyers and Richard Gerstman, looks beneath the clichés to show how these key processes can successfully intersect in the real world right now by presenting a dozen knowledgeable essays from individuals who concentrate daily on specific aspects of their ongoing convergence. The incisive articles include David B. Green of McDonald's International on shaping an image that is consistent both in-person and online; RedEnvelope Gifts Online's Hilary Bilings on developing long-term vision and long-range loyalty for Web brands; Vivienne Lee Bechtold of Procter & Gamble on the Internet and package goods; Greenfield Online's Rudy Nadilo on the benefits (and cautions) of online research; David Burwick of Pepsi-Cola North America on "interfacing with the consumer"; and Markforce Associates' Allan Poulter and Bird & Bird's Morag MacDonald on the legal aspects of online identity. A final piece, by Robert J. Herbold of Microsoft, looks toward "e-biz in the new millennium." Recommended. --Howard Rothman

About the Author:

ANDY BATEMAN Managing Director, Interbrand Interactive VIVIENNE BECHTOLD Director of I-Knowledge, Procter & Gamble HILARY BILLINGS Chairman, CMO, RedEnvelope CHARLES E. BRYMER Group Chief Executive, Interbrand Group DAVID A. BURWICK Vice President, Marketing, Pepsi-Cola Company DEBORAH CHAE President, Interbrand Interactive BOJANA FAZARINC Formerly Director of Global Marketing Services, Hewlett Packard DAVID B. GREEN Senior Marketing Officer, McDonald's International ROBERT J. HERBOLD Executive Vice President and Chief Operating Officer, Microsoft Corporation FREDERICK J. HOROWITZ President, NetGrocer.com RUDY NADILO President and Chief Executive Officer, Greenfield Online JONATHAN NELSON Chief Executive Officer, Organic ALLAN POULTER Managing Director, Markforce Associates

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

H. Meyers; R. Gerstman
Published by Palgrave Macmillan (2001)
ISBN 10: 033394769X ISBN 13: 9780333947692
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # M033394769X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.26
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Herbert M. Meyers, etc., Richard Gerstman
Published by Palgrave Macmillan (2001)
ISBN 10: 033394769X ISBN 13: 9780333947692
New Hardcover Quantity Available: 1
Seller:
Orbiting Books
(Hereford, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan, 2001. Hardcover. Book Condition: New. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Bookseller Inventory # mon0000392587

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.49
Convert Currency

Add to Basket

Shipping: US$ 9.28
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Meyers, H., Gerstman, R.
Published by Palgrave Macmillan (2017)
ISBN 10: 033394769X ISBN 13: 9780333947692
New Hardcover Quantity Available: 2
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2017. Hardcover. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # P11033394769X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.40
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

4.

Herbert M. Meyers (Editor), Richard Gerstman (Editor)
Published by Palgrave Macmillan (2002)
ISBN 10: 033394769X ISBN 13: 9780333947692
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2002. Hardcover. Book Condition: New. Bookseller Inventory # DADAX033394769X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 38.44
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Meyers, H.
Published by Palgrave Macmillan (2001)
ISBN 10: 033394769X ISBN 13: 9780333947692
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2001. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9780333947692

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.74
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Meyers, H.; Gerstman, R.
Published by Palgrave Macmillan
ISBN 10: 033394769X ISBN 13: 9780333947692
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan. Hardcover. Book Condition: New. 033394769X New Condition. Bookseller Inventory # NEW7.1813491

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

7.

Meyers, H.
Published by Palgrave Macmillan (2016)
ISBN 10: 033394769X ISBN 13: 9780333947692
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780333947692_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 70.44
Convert Currency

Add to Basket

Shipping: US$ 5.13
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Meyers, H.
Published by Palgrave Macmillan (2017)
ISBN 10: 033394769X ISBN 13: 9780333947692
New Hardcover Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Palgrave Macmillan, 2017. Hardcover. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 033394769X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 74.13
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

9.

Meyers, H.
Published by Palgrave Macmillan (2001)
ISBN 10: 033394769X ISBN 13: 9780333947692
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Palgrave Macmillan, 2001. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9780333947692

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.45
Convert Currency

Add to Basket

Shipping: US$ 11.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Herbert M. Meyers, Etc., Richard Gerstman
Published by Palgrave MacMillan, United Kingdom (2002)
ISBN 10: 033394769X ISBN 13: 9780333947692
New Hardcover Quantity Available: 10
Print on Demand
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Palgrave MacMillan, United Kingdom, 2002. Hardback. Book Condition: New. 2001. Language: English . Brand New Book ***** Print on Demand *****. Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world s largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter Gamble, the authors examine how this should be done and map out the future of e-branding. Bookseller Inventory # APC9780333947692

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 77.38
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book