E-Business: Principles and Practice

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9780333949139: E-Business: Principles and Practice

This book offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice frommarketing, information technology, strategy and organisational studies.Electronic business as a discipline is still in its infancy. E-Business has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.
 Companion Website: http://www.palgrave.com/business/rowley/

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This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/rowley/

About the Author:

Jennifer Rowley is Head of the School of Management and Social Sciences, Edge Hill College of Higher Education.

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Jennifer Rowley
Published by Palgrave Macmillan (2002)
ISBN 10: 0333949137 ISBN 13: 9780333949139
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Book Description Palgrave Macmillan, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M0333949137

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