Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe

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9780333968741: Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe

This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.

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About the Author:

JULIA MANEA is a lecturer in International Business at the Manchester School of Management. She obtained her Ph D from the University of Reading. Her research and teaching interests include multinational firms' strategies in emerging markets, subsidiary development and impact on host-countries, transition economies, industrial performance and economic growth.

ROBERT PEARCE is a reader in International Business in the Department of Economics at the University of Reading.

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MANEA, JULIA; PEARCE, ROBERT
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Book Description Palgrave MacMillan, United Kingdom, 2004. Hardback. Book Condition: New. 2004 ed.. Language: English . Brand New Book. This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature. Bookseller Inventory # SPR9780333968741

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Book Description Palgrave MacMillan, United Kingdom, 2004. Hardback. Book Condition: New. 2004 ed.. Language: English . Brand New Book. The book argues that the role of multinational enterprises (MNEs) in economic transition should involve participation in initial industrial restructuring and then in the subsequent, more orderly, advance of sustainable development. It emphasizes that MNEs can remain participants in such processes of change because of the diversity of their strategic aims and their willingness to adapt their operations in a particular host country. Thus, beyond targeting local markets and/or developing new supply bases in transition economies, MNEs can also move towards locating dynamic creative operations there. This can reflect strong, commercially underrealized technological and research heritages and capacities in European transition economies. MNEs, it is argued, can help these economies to enter international markets as much on the basis of product and technological originality as on the basis of low input costs. The book carefully conceptualizes these themes and investigates them through two new survey-based data sets on MNEs strategic and technological activity in Central and Eastern Europe. Bookseller Inventory # SPR9780333968741

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Book Description Palgrave Macmillan, 2004. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9780333968741

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