Introducing Cultural and Media Studies: A Semiotic Approach

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9780333972472: Introducing Cultural and Media Studies: A Semiotic Approach
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This second edition of the popular introductory textbook Tools for Cultural Studies, has been thoroughly revised and updated for a new generation of students taking introductory courses in cultural studies and cultural analysis at a tertiary level. It provides a solid grounding in the key terms and theories necessary for the study of popular culture and media texts. Without underestimating the complexity of the social, this text encourages a critical and inventive attitude to cultural theory and, through its practical step-by-step approach, is very confidence-building.

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About the Author:

Tony Thwaites is Lecturer, and Lloyd Davis is Lecturer, both in the School of English, Media Studies and Art History, University of Queensland, Australia. Warwick Mules is Lecturer in Communication and Media Studies at the University of Central Queensland, Australia.

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'Focusing on visually mediated culture and linguistic discourses, and revealing all as sites of power / knowledge, interpellation and so on, this book will surely seize the imagination of new undergraduates. It will prove helpful to teachers, too, not least because it includes comprehensive exercises and further activities within each chapter. It could therefore constitute a complete course resource.' - Times Higher Education Supplement

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9780333972489: Introducing Cultural and Media Studies: A Semiotic Approach

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ISBN 10:  0333972481 ISBN 13:  9780333972489
Publisher: Red Globe Press, 2002
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Book Description MacMillan Education UK, United Kingdom, 2002. Paperback. Condition: New. 2002 ed. Language: English. Brand new Book. This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however. Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology. Seller Inventory # SPR9780333972472

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Book Description MacMillan Education UK, United Kingdom, 2002. Paperback. Condition: New. 2002 ed. Language: English. Brand new Book. This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however. Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology. Seller Inventory # LIE9780333972472

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