Items related to Big in Asia: 25 Strategies for Business Success
This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.
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About the Author:
Michael Backman is a business writer. Charlotte Butler is Research Studies Manager at the Euro-Asia Center, INSEAD, France.
Review:
"Overall, this work is well written, integrative, and easy to understand. Highly recommended."--J.W. Leonard, Choice
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- PublisherPalgrave Macmillan
- Publication date2002
- ISBN 10 0333985117
- ISBN 13 9780333985113
- BindingHardcover
- Edition number1
- Number of pages256
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Big in Asia: 25 Strategies for Business Success
Published by
Palgrave Macmillan
(2002)
ISBN 10: 0333985117
ISBN 13: 9780333985113
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Big in Asia: 25 Strategies for Business Success
Published by
Palgrave Macmillan
(2002)
ISBN 10: 0333985117
ISBN 13: 9780333985113
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Hardcover
Quantity: 1
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