Scenario Planning: The Link Between Future and Strategy

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9780333993170: Scenario Planning: The Link Between Future and Strategy
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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About the Author:

Mats Lindgren and Hans Bandhold are both with Kairos Future.

Review:

"...an important addition to business and decision science collections...Highly recommended."--S.R. Kahn, Choice

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Mats Lindgren; Hans Bandhold
Published by Palgrave Macmillan (2003)
ISBN 10: 0333993179 ISBN 13: 9780333993170
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