This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking into account and exploring these interesting and significant changes, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.
"synopsis" may belong to another edition of this title.
BILL DONALDSON is Research Professor of Marketing at Aberdeen Business School, The Robert Gordon University, UK. His research interests are in the management of sales operations including SFA (sales force automation) and CRM (customer relationship management).Review:
'A must-have book for students of sales management, lecturers and aspiring sales managers.' - Peter Williams, Leeds Business School, Leeds Metropolitan University, UK 'Professor Bill Donaldson, as always, offers a unique insight into selling and sales management. This book is a valuable resource for practitioners and students alike.' - Dr Ken Le Meunier-FitzHugh, Birkbeck University of London, UK 'This robust text describes the frameworks, principles and activities that underpin successful Sales Management today. Particularly welcome are the links to industry via Case Studies and observations of what Sales Organisations really do.' - Tim Royds, Director, highclere sales training and consultancy 'Professor Donaldson's updated text is a must for students on any marketing and management course. The principles of sales and marketing combined with excellent examples make this text an invaluable study guide.' - Pauline A M Bremner, Aberdeen Business School, Robert Gordon University, UK
"About this title" may belong to another edition of this title.
Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 18129
Book Description Palgrave Macmillan, 2007. Condition: New. book. Seller Inventory # M0333998510
Book Description PALGRAVE. Condition: New. New,Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # ABEV1285
Book Description Palgrave Macmillan, 2007. Paperback. Condition: New. Never used!. Seller Inventory # P110333998510
Book Description Palgrave Macmillan, 2007. Paperback. Condition: New. Seller Inventory # DADAX0333998510
Book Description Condition: New. New. Seller Inventory # STRM-0333998510
Book Description Palgrave Macmillan, 2007. Paperback. Condition: New. First. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0333998510n