Analysing Media Texts (with DVD) (Understanding Media) (v. 4)

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9780335218875: Analysing Media Texts (with DVD) (Understanding Media) (v. 4)

This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads.

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About the Author:

Gill Branston: Senior Lecturer in the Cardiff School of Journalism, Media and Cultural Studies, Cardiff University. Author of Cinema and Cultural Modernity (Open University Press, 2000); co-author (with Roy Stafford) of The Media Student's Book (3rd edn, 2003). Marie Gillespie: Senior Lecturer in Sociology at the Open University. Publications include Television, Ethnicity and Cultural Change (1995). Jostein Gripsrud: Professor of Media Studies, University of Bergen. Author of The Dynasty Years (1995) and Understanding Media (2002). David Hesmondhalgh: Senior Lecturer in Media Studies, The Open University; author of The Cultural Industries (2002), co-editor (with Keith Negus), Popular Music Studies (2002); (with Georgina Born), Western Music and its Others (2000). Jason Toynbee: Lecturer in Media Studies, The Open University; author of Making Popular Music (2000); co-editor, with Andy Bennett and Barry Shank, of The Popular Music Reader (2005).

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Marie Gillespie; Jason Toynbee
Published by Open University Press (2006)
ISBN 10: 0335218873 ISBN 13: 9780335218875
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Marie Gillespie, Jason Toynbee
Published by Open University Press (2006)
ISBN 10: 0335218873 ISBN 13: 9780335218875
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