This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads.
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Gill Branston: Senior Lecturer in the Cardiff School of Journalism, Media and Cultural Studies, Cardiff University. Author of Cinema and Cultural Modernity (Open University Press, 2000); co-author (with Roy Stafford) of The Media Student's Book (3rd edn, 2003). Marie Gillespie: Senior Lecturer in Sociology at the Open University. Publications include Television, Ethnicity and Cultural Change (1995). Jostein Gripsrud: Professor of Media Studies, University of Bergen. Author of The Dynasty Years (1995) and Understanding Media (2002). David Hesmondhalgh: Senior Lecturer in Media Studies, The Open University; author of The Cultural Industries (2002), co-editor (with Keith Negus), Popular Music Studies (2002); (with Georgina Born), Western Music and its Others (2000). Jason Toynbee: Lecturer in Media Studies, The Open University; author of Making Popular Music (2000); co-editor, with Andy Bennett and Barry Shank, of The Popular Music Reader (2005).
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Book Description Open University Press, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # M0335218873
Book Description Open University Press, 2006. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0335218873