Representing Women: Myths of Femininity in the Popular Media

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9780340580165: Representing Women: Myths of Femininity in the Popular Media

This book examines how women are discussed and depicted visually in popular media. Stressing the importance of a historical approach, the text includes a detailed study of continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period and explores the influences of feminism and consumerism.

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About the Author:

Myra MacDonald is Reader at the University of Stirling, UK

Review:

“An extremely useful synthesis of examinations of media images.” ―CHOICE

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Myra Macdonald
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Book Description Bloomsbury Publishing PLC, United Kingdom, 1995. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This text reassesses how women are talked about and constructed visually across a range of popular media. Arguing for the importance of a historical approach, this book examines continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period. The influences of feminism and consumerism on these developments are given particular attention. The book starts with an orientating chapter on the contributions of a variety of disciplines to our understanding of gender in relation to the media. Psychology, psychoanalysis, sociology, art history and cultural studies are each critically reviewed, enabling students to compare perspectives and to locate the variety of approaches they may encounter in other readings. A chapter on gender and consumerism and a detailed analysis of myths of femininity are also included. Outlining key theoretical debates in an accessible manner this book offers a wide range of examples from advertising, women s magazines, popular television programmes and mainstream film. Bookseller Inventory # AAV9780340580165

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Myra MacDonald
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Book Description Bloomsbury Publishing PLC, United Kingdom, 1995. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This text reassesses how women are talked about and constructed visually across a range of popular media. Arguing for the importance of a historical approach, this book examines continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period. The influences of feminism and consumerism on these developments are given particular attention. The book starts with an orientating chapter on the contributions of a variety of disciplines to our understanding of gender in relation to the media. Psychology, psychoanalysis, sociology, art history and cultural studies are each critically reviewed, enabling students to compare perspectives and to locate the variety of approaches they may encounter in other readings. A chapter on gender and consumerism and a detailed analysis of myths of femininity are also included. Outlining key theoretical debates in an accessible manner this book offers a wide range of examples from advertising, women s magazines, popular television programmes and mainstream film. Bookseller Inventory # AAV9780340580165

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