Items related to Multimodal Discourse (Hodder Arnold Publication)
Synopsis
Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
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About the Author
Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia
Review
"Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated world in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundational theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over."--Ron Scollon, Professor of Linguistics, Georgetown University
"About this title" may belong to another edition of this title.
- PublisherBloomsbury Academic
- Publication date2001
- ISBN 10 0340608773
- ISBN 13 9780340608777
- BindingPerfect Paperback
- LanguageEnglish
- Edition number1
- Number of pages152
- Rating
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Multimodal Discourse (Hodder Arnold Publication)
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Bloomsbury Academic, 2001
ISBN 10: 0340608773
ISBN 13: 9780340608777
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Multimodal Discourse : The Modes and Media of Contemporary Communication
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Multimodal Discourse : The Modes and Media of Contemporary Communication
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Multimodal Discourse: The Modes and Media of Contemporary Communication (Hodder Arnold Publication)
Published by
Bloomsbury Academic, 2001
ISBN 10: 0340608773
ISBN 13: 9780340608777
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Perfect Paperback
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Perfect Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4180404
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Multimodal Discourse: The Modes and Media of Contemporary Communication (Hodder Arnold Publication)
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Multimodal Discourse (Hodder Arnold Publication)
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Multimodal Discourse: The Modes and Media of Contemporary Communication
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ISBN 10: 0340608773
ISBN 13: 9780340608777
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