Greg Myers Words in Ads

ISBN 13: 9780340614440

Words in Ads

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9780340614440: Words in Ads
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This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.

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About the Author:

Greg Myers, Lecturer in Linguistics and Modern English Language, Lancaster University.

Review:


"A very good book about advertising."--NATFHE Journal


"A lucid guide to understanding how ads work...witty, clear, free of jargon, while still addressing a difficult range of critical issues in all their complexity, "Words in Ads" is the best book on popular culture for the general reader since Berger's "Ways of Seeing"."--College Composition and Communication


"Thoroughly recommended to all in the field of language studies and media studies."--Forum for Modern Language


"Very readable, theoretically well-focused and penetrating analysis of advertising copy."--Forum for Modern Language Studies


"A book to be thoroughly recommended to all in the field of language studies and media studies."--Forum for Modern Language Studies


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Myers, Greg
Published by Hodder Education Publishers (1994)
ISBN 10: 0340614447 ISBN 13: 9780340614440
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Greg Myers
Published by Hodder Education Publishers (1994)
ISBN 10: 0340614447 ISBN 13: 9780340614440
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