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This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.
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Greg Myers, Lecturer in Linguistics and Modern English Language, Lancaster University.Review:
"A very good book about advertising."--NATFHE Journal
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Book Description Hodder Education Publishers, 1994. Paperback. Condition: New. Never used!. Seller Inventory # P110340614447
Book Description Hodder Education Publishers, 1994. Condition: New. book. Seller Inventory # M0340614447