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Synopsis
Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
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About the Author
Gunther Kress, Professor of Education, Institute of Education, University of London. Theo van Leeuwen, Professor of Language and Communication, Centre for Language and Communication Research, Cardiff University.
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