Approaches to Audiences: A Reader (Foundations in Media)

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9780340692257: Approaches to Audiences: A Reader (Foundations in Media)
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This book offers a comprehensive survey of contemporary academic audience research along with a brief account of its history and development. Looking at such major themes as social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, and families and households, the book presents a group of key studies on relevant topics, followed by a specially commissioned critical analysis written by a top expert in the field.

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About the Author:

Olga Linne, Senior Lecturer and Postgraduate Research Tutor, both at the Centre for Mass Communication Research, University of Leicester. Ramaswami Harindranath, Lecturer, School of Cultural Studies, University of the West of England.

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9780340692240: Approaches to Audiences: A Reader (Foundations in Media)

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ISBN 10:  0340692243 ISBN 13:  9780340692240
Publisher: Hodder Education Publishers, 1998
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Book Description Bloomsbury Publishing PLC, United Kingdom, 1998. Paperback. Condition: New. Language: English. Brand new Book. Approaches to Audiences offers a comprehensive survey of contemporary academic research along with a brief account of its history and development . The main themes include social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, families and households. Each of the three sections presents a group of key studies on the relevant topic, followed by a specially commissioned critical analysis written by a distinguished scholar. Audience research ranges from the study of individual impacts to wider social/global influences. Students and researchers alike will find this book an essential up to date guide to the state of the field today. Seller Inventory # AAV9780340692257

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Book Description Bloomsbury Publishing PLC, United Kingdom, 1998. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Approaches to Audiences offers a comprehensive survey of contemporary academic research along with a brief account of its history and development . The main themes include social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, families and households. Each of the three sections presents a group of key studies on the relevant topic, followed by a specially commissioned critical analysis written by a distinguished scholar. Audience research ranges from the study of individual impacts to wider social/global influences. Students and researchers alike will find this book an essential up to date guide to the state of the field today. Seller Inventory # AAV9780340692257

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