The Art of Persuasion : How to Influence People and Get What You Want - Softcover

Juliet Erickson

Softcover

ISBN 10: 0340830301 ISBN 13: 9780340830307

Publisher: Hodder & Stoughton, 2004

Synopsis

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fail is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen. If you're determined to get your project off the ground and see it successful, then this book is the one tool you need. Juliet Erickson brings her expertise to the general public for the first time, and shows you how to: Understand how your personal communication skills affect your life and ability to make things happen. Learn how to plan, prepare and deliver your idea effectively. Be ready to seize opportunities w

About this title

About the Author:

Juliet Erickson is a freelance communication coach to senior executives and politicians around the world and a business mentor to young entrepreneurs. She has also lectured at London Business School and at Stanford University in the US. In 1989 she became a founding partner at Rogen International, one of the world?s most successful communication consultancies. When she sold her stake twelve years later, its turnover had soared to USD25 million.

Review:

"We all know what we want, and this book will help us get it with a smile."  —You magazine

"A How to Win Friends and Influence People for the communications age."  —Independent on Sunday

About this edition

• Publisher: Hodder & Stoughton
• Publication date: 2004
• ISBN 10: 0340830301
• ISBN 13: 9780340830307
• Binding: Paperback