Viral Marketing in a Week

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9780340849040: Viral Marketing in a Week

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses—for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.

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About the Author:

Richard Perry's experience includes global branding programmes and integrated marketing initiatives for a number of large, international accounts. He is currently a Business Development Director for Gyro Marketing Agency. Andrew Whittaker currently works for online marketing specialists DS.Emotion, developing integrated programmes which build a sustainable competitive advantage and demonstrate real return on investment for both business and consumer brands.

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Richard Perry, Andrew Whitaker
Published by Hodder & Stoughton (2002)
ISBN 10: 0340849045 ISBN 13: 9780340849040
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Richard Perry; Andrew Whitaker
Published by Hodder & Stoughton (2002)
ISBN 10: 0340849045 ISBN 13: 9780340849040
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