Items related to Copywriting
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
"synopsis" may belong to another edition of this title.
About the Author:
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.
Review:
"Compulsory and compulsive reading." -- Jamie Dow, Brand Development Centre "Plenty of nuggets and well worth keeping close to hand for inspiration" -- Institute of Direct Marketing "Perfectly explains how copywriting works." -- Daily Telegraph
"About this title" may belong to another edition of this title.
- PublisherHodder Arnold
- Publication date2003
- ISBN 10 0340867280
- ISBN 13 9780340867280
- BindingPaperback
- Edition number3
- Number of pages336
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Teach Yourself Copywriting
Seller:
Rating
Book Description Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0340867280I4N00
Buy Used
US$ 6.58
Convert currency
Stock Image
Teach Yourself Copywriting NEW EDITION (TYBU)
Published by
John Murray Press, United Kingdom
(2003)
ISBN 10: 0340867280
ISBN 13: 9780340867280
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001256830
Buy Used
US$ 1.00
Convert currency
Stock Image
Copywriting
Published by
Hodder Arnold
(2003)
ISBN 10: 0340867280
ISBN 13: 9780340867280
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within. Seller Inventory # bk0340867280xvz189zvxgdd
Buy Used
US$ 8.62
Convert currency
Stock Image
Copywriting
Published by
Hodder Arnold
(2003)
ISBN 10: 0340867280
ISBN 13: 9780340867280
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). Seller Inventory # 353-0340867280-vrg
Buy Used
US$ 8.91
Convert currency
Stock Image
Teach Yourself Copywriting NEW EDITION (TYBU)
Seller:
Rating
Book Description Paperback. Condition: Very Good. Teach Yourself Copywriting NEW EDITION (TYBU) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780340867280
Buy Used
US$ 3.37
Convert currency
Seller Image
Teach Yourself Copywriting NEW EDITION (TYBU)
Published by
Teach Yourself
(2003)
ISBN 10: 0340867280
ISBN 13: 9780340867280
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: VeryGood. Most items will be dispatched the same or the next working day. Seller Inventory # wbb0017450313
Buy Used
US$ 1.65
Convert currency
Seller Image
Teach Yourself Copywriting NEW EDITION (TYBU)
Published by
Teach Yourself
(2003)
ISBN 10: 0340867280
ISBN 13: 9780340867280
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Most items will be dispatched the same or the next working day. A tan to the pages. Seller Inventory # wbb0024546050
Buy Used
US$ 1.65
Convert currency
Stock Image
Teach Yourself Copywriting NEW EDITION (TYBU)
Published by
Teach Yourself
(2003)
ISBN 10: 0340867280
ISBN 13: 9780340867280
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL2723751
Buy Used
US$ 2.48
Convert currency
Stock Image
Teach Yourself Copywriting NEW EDITION (TYBU)
Published by
Teach Yourself
(2003)
ISBN 10: 0340867280
ISBN 13: 9780340867280
Used
Paperback
Quantity: 2
Seller:
Rating
Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL7123000
Buy Used
US$ 2.48
Convert currency
Stock Image
Teach Yourself Copywriting NEW EDITION (TYBU)
Seller:
Rating
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780340867280
Buy Used
US$ 3.37
Convert currency