Understanding Media Theory is popular with students and lecturers alike thanks to its friendly and approachable style and tone and its ability to summarise media theory and explain how to apply it.
This second edition contains an additional chapter on new media theory which incorporates the debate around Web 2.0 as well as discussion of theories resulting from recent technology such as cyberculture, reality television, 'citizen journalism' and net democracy. A new chapter looks at the shift from 'ideology' to 'discourse' as a mechanism for understanding the messages we receive from the media. Additional content brings the book fully up-to-date with more information on: 'representation' (including debates and theories around race, identity and otherness); theories of the historical development of the media and the expansion of certain theories, such as 'moral panic'. Summaries are included throughout the book to enable students to absorb key points and reading lists and weblinks appear at the end of each chapter to encourage further, independent study.
Understanding Media Theory, Second Edition, is a fascinating read and a must-have text book for media students.
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Kevin Williams is Professor of Media and Communication Studies and is Head of the School of Arts at Swansea University.
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