The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.
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Have you ever noticed that the word "media" refers both to the tool for disseminating information in human societies as well as the substrate upon which geneticists grow bacteria and viruses? Rushkoff has written one of the more provocative and insightful analyses of the paths of conceptual infection in human media, and about the techniques and goals of those who spread media viruses. This fun, hip, yet insightful book is well worth buying.About the Author:
Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline’s award-winning “The Merchants of Cool” and “The Persuaders.” He teaches media studies at the New School, hosts The Media Squat on radio station WFMU, and serves on the board of directors of the Media Ecology Association, the Center for Cognitive Liberty and Ethics, and the National Association for Media Literacy Education. He has won the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology and was the first winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity.
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Book Description Random House Inc, 1996. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VR-9780345397744
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Book Description Random House USA Inc, United States, 1996. Paperback. Book Condition: New. Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there s a wavelength, there s a way to infect those on it - from the subtly, but intentionally, subversive signals broadcast by shows like The Simpsons, to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you ve been living in a cave that isn t cable-ready, you re already infected with the media virus. But don t worry, it won t make you sick. It will make you think. Bookseller Inventory # BTE9780345397744
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Book Description 1996. Paperback. Book Condition: New. Paperback. Bold, daring, and provocative, Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their powe.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 368 pages. 0.417. Bookseller Inventory # 9780345397744
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