Thinking Small: The Long, Strange Trip of the Volkswagen Beetle

4.08 avg rating
( 295 ratings by Goodreads )
 
9780345521422: Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
View all copies of this ISBN edition:
 
 

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world.
 
Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile.
 
Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.
 
Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

Sometimes achieving big things requires the ability to think strange.

From the Back Cover:

Jerry Seinfeld, Lynne Olslon, Howard Blum

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Hiott, Andrea
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # VR-9780345521422

More information about this seller | Contact this seller

Buy New
US$ 14.98
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

HIOTT, ANDREA
Published by Penguin Random House
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Penguin Random House. Condition: New. Brand New. Seller Inventory # 0345521420

More information about this seller | Contact this seller

Buy New
US$ 15.96
Convert Currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, Rates & Speeds

3.

Hiott, Andrea
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Quantity Available: 1
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. HRD. Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9780345521422

More information about this seller | Contact this seller

Buy New
US$ 16.60
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Hiott, Andrea
Published by Ballantine Books
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Hardcover Quantity Available: > 20
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Ballantine Books. Hardcover. Condition: New. 0345521420 *BRAND NEW* Ships Same Day or Next!. Seller Inventory # SWATI2132096659

More information about this seller | Contact this seller

Buy New
US$ 17.62
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Andrea Hiott
Published by Random House USA Inc, India (2012)
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Random House USA Inc, India, 2012. Hardback. Condition: New. Language: English . Brand New Book. Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler s concept of the people s car would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility--a triumph not of the will but of the imagination. Seller Inventory # AAS9780345521422

More information about this seller | Contact this seller

Buy New
US$ 23.89
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Hiott, Andrea
Published by Ballantine Books
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Hardcover Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description Ballantine Books. Hardcover. Condition: New. 0345521420. Seller Inventory # Z0345521420ZN

More information about this seller | Contact this seller

Buy New
US$ 24.13
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Hiott, Andrea
Published by Ballantine Books
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Hardcover Quantity Available: 1
Seller:
Vital Products COM LLC
(Southampton, PA, U.S.A.)
Rating
[?]

Book Description Ballantine Books. Hardcover. Condition: New. 0345521420. Seller Inventory # Z0345521420ZN

More information about this seller | Contact this seller

Buy New
US$ 24.13
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Hiott, Andrea
Published by Ballantine Books
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Hardcover Quantity Available: 1
Seller:
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Ballantine Books. Hardcover. Condition: New. 0345521420. Seller Inventory # Z0345521420ZN

More information about this seller | Contact this seller

Buy New
US$ 24.13
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Hiott, Andrea
Published by Ballantine Books
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Hardcover Quantity Available: 1
Seller:
Best Bates
(Scarborough, ON, Canada)
Rating
[?]

Book Description Ballantine Books. Hardcover. Condition: New. 0345521420. Seller Inventory # Z0345521420ZN

More information about this seller | Contact this seller

Buy New
US$ 24.13
Convert Currency

Add to Basket

Shipping: FREE
From Canada to U.S.A.
Destination, Rates & Speeds

10.

Andrea Hiott
Published by Random House USA Inc, India (2012)
ISBN 10: 0345521420 ISBN 13: 9780345521422
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Random House USA Inc, India, 2012. Hardback. Condition: New. Language: English . Brand New Book. Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler s concept of the people s car would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility--a triumph not of the will but of the imagination. Seller Inventory # AAS9780345521422

More information about this seller | Contact this seller

Buy New
US$ 24.65
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book