In May 1997, the Conservatives were ejected from British office after 18 years in power, and the Labour Party which replaced them had itself changed irrevocably. Blair's majority was the culmination of a long struggle to modernize the party, and the politics of his country. Philip Gould is a political strategist and polling adviser who has worked with the Labour leadership since the 1980s. In this book he describes its rise and explains how the transformation was achieved, at the same time exploring the changed political climate in Britain.
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Philip Gould is senior strategic adviser to Tony Blair, and runs his own political consultancy. He lives with his wife, Gail Rebuck, and their two children in North London.
'Undoubtedly one of the most fascinating accounts of how the modernisers changed the Labour Party and made it electable.' MAIL ON SUNDAY 'Intriguing.' GUARDIAN 'Lively and revealing...the best insider's account yet.' EVENING STANDARD 'An edgy, pacy narrative.' GLASGOW HERALD 'I would recommend this book to anyone who wants to understand the guts of this government' Andrew Marr, OBSERVER 'The most important guide to New Labour that has yet appeared' Bruce Anderson, SPECTATOR 'A fascinating story of high politics, with telling portraits of all the principals, from a man who has been at the centre of Labour's journey since 1985' THE TIMES
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