Looptail: How One Company Changed the World by Reinventing Business

 
9780349404592: Looptail: How One Company Changed the World by Reinventing Business

The #1 national bestseller-now in paperback!

Can a company be cool, socially responsible and still make money?

Welcome to the Looptail. This is the extraordinary true story of Bruce Poon Tip and how he honed his entrepreneurial instincts to create G Adventures, the world's most successful adventure travel company. Based in Canada, G Adventures operates in more than 100 countries, on all seven continents, and serves more than 100,000 customers every year. In this unique first-person account, Poon Tip reveals his unusual management secrets that allowed him to keep growing his company, his employees fully engaged and energized, and his customers extremely happy.

It's all pretty amazing for a guy who started the company in 1990 by maxing out a few of his credit cards to finance the start-up. Poon Tip has worked tirelessly to ensure that his company generates good karma for everyone; that is, that "giving back" in life and in business is all about the cycle of the Looptail. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no traditional CEO at G Adventures-instead, every employee is a CEO, empowered to make instantaneous decisions to help serve clients on the spot. But while there's no CEO, there is a company Mayor who takes the daily pulse of corporate morale. There's no HR department, but there is a Talent Agency and company Culture Club.

This is a singularly stunning story of why community, culture and karma matter in business, and how one man's desire to do the right thing and generate profits can be blended into a win-win for all involved.

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About the Author:

BRUCE POON TIP is the author of the #1 national bestseller Looptail and the founder of G Adventures. After returning from a backpacking tour of Asia in 1990, Poon Tip was driven to share his passion and vision for authentic and environmentally sustainable travel. With nothing more than his own personal credit cards, he created G Adventures. What began as a one-man show has grown to become the world’s largest adventure travel company.

Review:

From the Foreword of LOOPTAIL from His Holiness the Dalai Lama:

This book by Bruce Poon Tip encourages me. I met Bruce in May this year. In today's materialistic world where people risk becoming slaves to money, Bruce seems to be one of those entrepreneurs who understand that human dignity, freedom and genuine well-being are more important than the mere accumulation of wealth. Wealth should serve humanity, and not vice versa. The stark economic inequality between rich and poor is not only morally wrong, but is the source of many practical problems, including war, sectarian violence, and the social tensions created by large-scale economic migration.

Not only in his business, but also in this account of his adventures, Bruce Poon Tip is making an active contribution to creating a more peaceful and happier world, while at the same time creating a model from which others can learn.

"I've never bribed my way out of a Burmese prison, nor have I climbed anything higher than a few flights of stairs, but Bruce has the courage not only to brave these, but also to lead a company with the candor and character demanded from our twenty-first-century business leaders. Executives take note, the internet age will not be forgiving to companies that fail to walk the talk of being a socially responsible, high-quality business.
-Alexis Ohanian, startup guy: reddit & Hipmunk

"LOOPTAIL gives readers an insightful glimpse into Bruce's world and his philosophy of constantly seeking out new adventures while simultaneously ensuring his company maintains a sense of social responsibility."
-Tony Hsieh, author of the New York Times bestseller Delivering Happiness and CEO of Zappos.com, Inc.

"Bruce Poon Tip has created an awesome company that is changing the world. As both a fan and a customer, I loved peeking behind the curtain to see all the greasy inner gears whirl and clink with beauty. LOOPTAIL is not only an incredible story, but also serves as a how-to guide for creating happiness in the workplace!"
-Neil Pasricha, author of the New York Times bestseller The Book of Awesome

"In LOOPTAIL, Bruce Poon Tip shares an entertaining and engaging account of his entrepreneurial success story of how he built his company from the ground up, and how elevating customer and employee engagement to a higher purpose can also be great for business."
-Marc Benioff, co-founder and CEO, Salesforce.com

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Tip, Bruce Poon
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ISBN 10: 0349404593 ISBN 13: 9780349404592
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Book Description Piatkus. Book Condition: New. 0349404593 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # NI_9780349404592

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Bruce Poon Tip
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Book Description Paperback. Book Condition: New. This is an International Edition Brand New. Same Title Author and Edition as listed. Standard Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Bookseller Inventory # RI_9780349404592

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Bruce Poon Tip
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Book Description Hachette Book Publishing India Pvt. Ltd., Gurgaon, India, 2014. Paper back. Book Condition: New. Looptail is Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, the highly successful international travel adventure company and along the way he reveals his unusual management secrets that not only keep his employees fully engaged and energized but also keep his customers extremely happy. His unique approach has worked in marvellous ways. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no CEO at G Adventures - instead, every employee is a CEO, empowered to make instantaneous decisions to help clients on the spot. But while there's no CEO, there is a company Mayor, who take the pulse of corporate morale. There's no HR department-but there is a Talent Agency and company Culture Club. It hasn't always been easy to try to balance his desire for a socially responsible company along with the desire to generate profits. But thanks to Poon Tip's vision, G Adventures has flourished and has done its best to maintain its looptail approach. In short, it's been an extraordinary ride and in many ways G Adventuress is at the vanguard of what modern-day companies are beginning to look like. Page Extent: 304. Bookseller Inventory # 235650

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