Items related to Digital Marketing
Synopsis
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing.
As well as topic-based exercises, the text also includes practical case-study exercises – based on theory and recognized good practice – which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.
Key updates to the new edition include:
- The role of the digital influencer
- Direct to Consumer (DTC) and omni-channel retailing
- Individuals’ privacy and the role of organizations in gathering and storage of their personal data
- Ethical aspects of digital marketing and its impact on the environment
- SEO and Google’s development of the ‘zero click’
- Online ad fraud
- Updated online resources available via the author’s own site
This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.
"synopsis" may belong to another edition of this title.
About the Author
With a background in sales, service, marketing and education, Alan Charlesworth has been involved in what we now call 'digital marketing' as practitioner, trainer, researcher, teacher, writer and consultant since 1996.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2022
- ISBN 10 0367706598
- ISBN 13 9780367706593
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages370
- Rating
Search results for Digital Marketing
Stock Image
Digital Marketing: A Practical Approach
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.35. Seller Inventory # G0367706598I3N00
Quantity: 1 available
Stock Image
Digital Marketing A Practical
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00081357076
Quantity: 1 available
Stock Image
Digital Marketing
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. Seller Inventory # mon0003618075
Quantity: 2 available
Stock Image
Digital Marketing
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned0367706598
Quantity: 1 available
Stock Image
Digital Marketing
Seller: SGS Trading Inc, Franklin Lakes, NJ, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking. Seller Inventory # SKU0567890
Quantity: 2 available
Stock Image
Digital Marketing : A Practical Approach
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 44641879-n
Quantity: 4 available
Stock Image
Digital Marketing
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 007285123N
Quantity: 1 available
Stock Image
Digital Marketing : A Practical Approach
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 44641879
Quantity: 4 available
Stock Image
Digital Marketing
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-82950
Quantity: 6 available
Stock Image
Digital Marketing
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-15405
Quantity: 2 available