The entrepreneur who gave us "Wacky Wallwalkers" shares the secrets of his faddish success, offering advice on how to market and finance on a shoestring budget
"synopsis" may belong to another edition of this title.
Hakuta, who introduced that sticky glob, the Wacky Wallwalker, to America, defines a fad as "something everyone wants yesterday and no one wants tomorrow." He offers advice on marketing a fad, emphasizing a fast, lean, tight-budget operation, and discusses finances, rights and protections, exposure, production, pricing, and distribution. He also reveals his "Dr. Fad" persona and promotes his Fad Hotline and Fad Fairs. Though not a balanced, detailed how-to, his tips may be helpful to would-be entrepreneurs. The book also has wider appeal as a fun-to-read success story. Recommended for public libraries. Elin B. Christianson, Library Consultant, Hobart, Ind.
Copyright 1988 Reed Business Information, Inc.
"This is the last word on multimillion-dollar fads like the Hula Hoop, Pet Rock, Rubik's Cube and the author's own Wallwalker." There are many tips and hard information on government bureaus, distributors, trade fairs, etc., all told in what PW called "a sassy, bubbly style that makes the guide fun to read and encourages dreams of untold millions."
Copyright 1989 Reed Business Information, Inc.
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Book Description Avon Books, 1990. Mass-market paperback. Book Condition: New. Mass market (rack) paperback. Glued binding. Audience: General/trade. Bookseller Inventory # Alibris_0001511
Book Description Avon Books (Mm), 1989. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110380708787
Book Description Avon Books (Mm). PAPERBACK. Book Condition: New. 0380708787 New Condition. Bookseller Inventory # NEW7.1054880