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Why does money seem to work so well in some people's lives and yet act as a destructive force in others? Reading Your Money Personality will help you understand how to become more financially successful and satisfied by learning about the financial traits which affect how you earn, spend, save, and invest money. Learn even more about your group and others like you as well as the other eight personality groups.
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Throughout her career, Dr. Kathleen Gurney has been fascinated with the interaction between attitudes/feelings and the way in which people earn, spend, save and invest money. She has conducted groundbreaking research in the psychology of financial behavior; interviewing tens of thousands and using sophisticated statistical analysis. Over the years, she has applied her findings to individuals, couples, families and financial professionals. Dr. Gurney's studies are also the basis for her best-selling book, Your financial personality: What It Is and How You Can Profit From It, as well as her MONEYMAX® Personal Profile questionnaire. Originally developed to help individuals identify, understand and work with their own unique money management styles, Moneymax has been embraced by the international investment and financial industry as well, to better satisfy customer needs and investment personalities. Dr. Gurney is a popular guest on radio and television shows in the U.S. and abroad and has written articles for several well-known and respected magazines and newspapers. In addition to her roles as researcher and author, Dr. Gurney teaches, trains and advises individuals, groups and businesses in the U.S. and throughout the world. Fortune 500 companies consult with her regularly. She has served as a faculty member at Harvard University's Annual Congress on the 'Psychology of Investing' and was a featured expert on improving savings behavior among U.S. families for the American Savings Educational Council (a coalition of U.S. government and private industry leaders). Comfortable with groups of 20 to 2000, Dr. Gurney has also spoken at a long list of conferences, both here and abroad. Dr. Gurney earned her Ph.D. degree from the University of Southern California and taught there from 1981 to 1987. She and her husband reside in Sarasota, Florida, where Financial Psychology Corporation is headquarters. The company offers innovative education, tools and services to provide individuals and financial professionals with insight into the psychology of financial behavior.Review:
".. concepts are easy to grasp and apply, ..simplicity belies the depth of knowledge...that a practitioner gains from her process." --Don Trone 2000
"... provides an essential level of financial self analysis. ..." --Mary Herzberg CIMC, VP Investment
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Book Description Financial Psychology Corporation, 1988. Condition: New. book. Seller Inventory # M0385245491