The closest advisor to the CEO of GE describes how Welch pursued an agenda of change, throwing out GE's established order and revolutionizing the company. 40,000 first printing. $40,000 ad/promo. Tour.
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Noel M. Tichy is a professor at the University of Michigan School of Business, where he specializes in organizational transformation.
Jack Welch is undoubtedly one of the most talked about chief executives in America. Three months apart, two books have appeared about Welch and his mandate to restructure GE in the 1980s. Unlike Robert Slater's The New GE: How Jack Welch Revived an American Institution ( LJ 10/1/92), authors Tichy, a professor and GE consultant, and Sherman, a Fortune reporter, offer a deeper analysis of Welch's leadership practices and philosophies. The authors use the first person singular to signify an insider's (Tichy's) view, which is confusing at first. Furthermore, the addition of the "Handbook for Revolutionaries" (material developed at GE's executive education center in Crotonville, New York) makes Tichy appear to be a Welch convert, and the bias is sometimes too obvious. The repetition of ideas makes reading laborious. However, the authors do a substantial job in presenting the research, which included over 100 hours of interviews with Welch. Recommended for all business libraries.
- Rebecca A. Smith, Harvard Business Sch. Lib.
Copyright 1993 Reed Business Information, Inc.
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