Art of the Long View, The

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9780385267311: Art of the Long View, The

Tells how to plan a company's future using creativity by awakening the "seer" within, and contends that beliefs, hopes, and fears influence corporate performance as much as numbers and facts

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From the Publisher:

Forget number crunching, says our foremost futurist; it's vision that makes things happen -- and this guide to his ideas is a vital tool for planners, managers, entrepreneurs, investors, or anyone interested in tomorrow.

About the Author:

PETER SCHWARTZ is one of the worlda s leading futurists. He is president of Global Business Network, an international think tank and consulting firm in Emeryville, California, that includes many of the worlda s leading--edge thinkers about the future, as well as innovative scientists, artists, and business executives. His previous publications include Seven Tomorrows, a book of global scenarios jointly authored with Paul Hawken and Jay Ogilvy.

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Peter Schwartz
Published by Doubleday Business (1991)
ISBN 10: 0385267312 ISBN 13: 9780385267311
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Schwartz, Peter
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Published by Doubleday Business
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