Tells how to plan a company's future using creativity by awakening the "seer" within, and contends that beliefs, hopes, and fears influence corporate performance as much as numbers and facts
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Stating that "using scenarios is rehearsing the future," Schwartz emphasizes the need to make better decisions for the future through the technique of scenario building. He presents a step-by-step process of developing scenarios, which includes isolating the decision to be made and identifying the key factors and driving forces in the environment that affect the decision. Schwartz includes many examples of how he and others have used scenarios successfully, and he describes three scenarios for the world in the year 2005. A very interesting and readable book, this is highly recommended for all business collections.
- Jane N. Kathman, Coll. of St. Benedict, St. Joseph, Minn.
Copyright 1991 Reed Business Information, Inc.
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