An intensive how-to primer for design professionals for creating compelling and original concept designs through drawing by hand.
Award-winning designers and workshop leaders Mark Baskinger and William Bardel bring us this thorough course in drawing to create better graphic layouts, diagrams, human forms, products, systems, and more. Their drawing bootcamp provides essential instruction on thinking, reasoning, and visually exploring concepts to create compelling products, communications, and services.
In a unique board binding that mimics a sketchbook, Drawing Ideas provides a complete foundation in the techniques and methods for effectively communicating to clients and audiences through clear and persuasive drawings.
"synopsis" may belong to another edition of this title.
MARK BASKINGER is an associate professor in the School of Design at Carnegie Mellon University. Collaborating with organizations both on campus and beyond, he explores new paradigms for interactive objects, interpretive environments, and experience-driven product development. His work has won design awards from ID Magazine and the Industrial Designers Society of America, has been featured widely in design publications, and has been exhibited in museum exhibitions including the Museum of Modern Art.
WILLIAM BARDEL principal and owner of Luminant Design, which specializes in information design and wayfinding. He has worked as a wayfinding designer at Mijksenaar Arup Wayfinding, as a designer at Joel Katz Design Associates, Concrete Media, and the Metropolitan Museum of Art, and as an information designer at Resort Technology Partners.
The best sketches visualize ideas through good, compelling form; without substance, the form is empty—and without form, the substance has no voice. Sketches need to transfer information and interpret complex information into definable chunks or messages. How they are visualized depends as much on personal aesthetics as on experience.
The rule of thumb is to develop sketches in a straightforward manner while allowing them to be expressive. A few years ago, a Carnegie Mellon design student named Anna Carey coined the term “freshture” in the context of a first-year drawing class. Her insightful, pithy term seemed to sum up the qualities of good sketches the class was describing—fresh and gestural. Freshness or crisp qualities to strokes, so that they look like they are held in tension, make sketches appear more kinetic. Letting gesture influence mark-making by purposefully missing outlines and overdrawing in key areas adds another quality. Said another way, good sketches are accurate and precise in structure and message but rough in an expressive way. This approach allows some flexibility in the reading of the sketch and takes the formality and rigid qualities away to make the drawing more visually accessible. Keeping “freshture” in mind may help to ensure that a sketch reads clearly as a sketch and is not misinterpreted as a final drawing or concrete idea.
"About this title" may belong to another edition of this title.
Book Description Book Condition: New. Bookseller Inventory # 19995643-n
Book Description Book Condition: New. New Book. Bookseller Inventory # 0385344627SBK
Book Description 2013. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VR-9780385344623
Book Description Penguin Random House. Book Condition: New. Brand New. Bookseller Inventory # 0385344627
Book Description 2013. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780385344623
Book Description Watson-Guptill Publications 2013-11-19, 2013. Hardcover. Book Condition: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Bookseller Inventory # 9780385344623B
Book Description Watson-Guptill. Hardcover. Book Condition: New. 0385344627 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI2132098878
Book Description Watson-Guptill, 2013. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # 0385344627
Book Description Watson-Guptill. Hardcover. Book Condition: New. 0385344627 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|DTH. Bookseller Inventory # DTH-S-9780385344623
Book Description Potter/TenSpeed/Harmony 2013-11-19, New York, 2013. hardback. Book Condition: New. Bookseller Inventory # 9780385344623