The Info Mesa: Science, Business, and New Age Alchemy on the Santa Fe Plateau

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9780393021233: The Info Mesa: Science, Business, and New Age Alchemy on the Santa Fe Plateau
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The explosive rise and shining future of Santa Fe's informatics industry, where scientists are converting abstract theory into real profit.

How did a small southwest town transform itself into a hotbed of research science, advanced technology, and money? Tracking key figures in Santa Fe's emerging industries, Ed Regis explains how entrepreneurial scientists are using complexity theory and powerful, experimental computer programs to create practical―and profitable―applications. Their efforts to convert vast, diverse data, whether chemical or biological or computational, into useful information is leading to new drugs and medical therapies, ultimately revolutionizing our understanding of effective business strategies. With cutting-edge technology, companies are able to test chemicals, drugs, and interactions virtually before committing huge laboratory investments.

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About the Author:

Ed Regis is the author of books on science and emerging technology, including Who Got Einstein's Office, and writes for publications including Omni, Discover, Science Digest, and Air and Space Smithsonian. He lives in Sabillasville, Maryland.

From Booklist:

A decade after Silicon Valley became known for its hard drives and mother boards, a different breed of innovators has turned the Santa Fe Plateau into a hotbed of creativity by using computer technology to harness new scientific theories. Science writer Regis tells the story of how these often eccentric innovators--partial to flying-saucer music and New Age mysticism--are developing complexity-theory programs to solve daunting scientific and business problems. One of Santa Fe's cutting-edge software groups has devised a program that in mere hours sifts through mountains of chemical data to identify potential medicines. Another is modeling fluid systems--from sewage in treatment plants to jet wings in turbulence--for perplexed engineers. In chronicling the remarkably diverse enterprises of Santa Fe's scientist-entrepreneurs, Regis unfolds two divergent themes: first, the astonishing success of daring theorists in reducing the entire natural world to computer information; second, the even more astonishing failure of any theory whatever in circumscribing these theorists' own maverick personalities. Bryce Christensen
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