Managerial Economics: Theory, Applications, and Cases (Seventh International Student Edition) - Softcover

Allen, W. Bruce; Weigelt, Keith; Doherty, Neil; Mansfield, Edwin

Softcover

ISBN 10: 0393114430 ISBN 13: 9780393114430

Publisher: W. W. Norton & Company, 2009

Synopsis

In today’s managerial world, it’s critical that students learn how to make strategic economic decisions.

The seventh edition of Managerial Economics is the most current text available, encouraging students to see beyond the equations and graphs to the general precepts, such as marginal analysis and backward induction. Its new content draws on dozens of contemporary case studies, inviting students to apply problem-solving skills and to reflect on real-world economic decisions.

About this title

About the Authors

W. Bruce Allen is professor of business and public policy, regional science, and transportation at the Wharton School of the University of Pennsylvania. Professor Allen won the Anvil Award for Teaching Excellence in 1991, and the Miller-Sherred MBA Core Curriculum Teaching Award in 1994 and 1997. He has consulted with a variety of firms and government agencies in the area of transportation and energy economies.

Keith Weigelt is professor of strategy at the Wharton School of the University of Pennsylvania. His research interests lie in game theory, compensation, experimental economics, and the economics of sports. In addition to teaching managerial economics in the Wharton MBA program, Professor Weigelt runs the Field Application Program required at Wharton of all first year MBA students. Through this program, students work on consulting projects with a wide range of firms.

Neil Doherty is Ronald A. Rosenfeld Professor and professor of insurance and risk management at the Wharton School of the University of Pennsylvania. He won the Undergraduate Excellence in Teaching Award in 1997 and the Miller-Sherred MBA Core Curriculum Teaching Award in 1998. Professor Doherty has consulted with numerous major firms including Amerco, Dow Chemical, Sears Roebuck, British Petroleum, Merck, GTE, CIGNA, and UPS.

The late Edwin Mansfield was for many years a distinguished professor of economics at the University of Pennsylvania. He was an internationally recognized expert in the economics of technology and industrial organization. His numerous texts, all published by W.W. Norton, have sold millions of copies around the world. In 1979, when Sino-American scientific agreements were finally reached, Mansfield was the first American economist to lecture in the People's Republic of China.

Edition details

• Publisher: W. W. Norton & Company
• Publication date: 2009
• Language: English
• ISBN 10: 0393114430
• ISBN 13: 9780393114430
• Binding: Paperback
• Number of pages: 704