Machine, Platform, Crowd: Harnessing Our Digital Future - Hardcover

McAfee, Andrew; Brynjolfsson, Erik

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9780393254297: Machine, Platform, Crowd: Harnessing Our Digital Future
Hardcover
ISBN 10: 0393254291 ISBN 13: 9780393254297
Publisher: W. W. Norton & Company, 2017

Synopsis

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

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About the Authors

Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.

Erik Brynjolfsson is the director of the MIT Initiative on the Digital Economy and Schussel Family Professor of Management Science at the MIT Sloan School. He is the author of several best-selling books with co-author Andrew McAfee, and one of the world’s most cited scholars in information systems and economics.

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Publisher
W. W. Norton & Company
Publication date
2017
Language
English
ISBN 10 
0393254291
ISBN 13 
9780393254297
Binding
Hardcover
Number of pages
416
Rating
  • 4.03 out of 5 stars
    2,884 ratings by Goodreads

Other Popular Editions of the Same Title

9780393356069: Machine, Platform, Crowd: Harnessing Our Digital Future

Featured Edition

ISBN 10:  039335606X ISBN 13:  9780393356069
Publisher: W. W. Norton & Company, 2018
Softcover