Part biography, part social history, a renowned historian reveals how, by using the name and image of Michael Jordan, transnational corporations, including Nike, are spreading "the American Way of Life" and discusses how capitalism and advanced telecommunications are conquering the nations of the world. Reprint.
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Walter LaFeber is Marie Underhill Noll Professor of History and a Steven Weiss Presidential Teaching Fellow at Cornell University. His books include The Clash (winner of the Bancroft Prize) and the classic Inevitable Revolutions.
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Seller: zenosbooks, San Francisco, CA, U.S.A.
paperback. Condition: Very Good in Wrappers. No Jacket. First Edition. New York. 1999. Norton. 1st American Edition. Very Good in Wrappers. 0393320375. 191 pages. paperback. Cover: Geoff Spear. keywords: Politics Global Capitalism America Sports Endorsements Michael Jordan. DESCRIPTION - With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. inventory #33440. Seller Inventory # z33440
Seller: AwesomeBooks, Wallingford, United Kingdom
Paperback. Condition: Very Good. MICHAEL JORDAN/GLOB PA This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780393320374
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