Relatable economics is memorable economics
Widely praised by adopters as the most relatable textbook available, Mateer and Coppock’s Third Edition of Principles of Economics develops students’ problem-solving skills with step-by step explanations and familiar applications and examples. Student-centered instructor support―carefully developed to reinforce learning―puts award-winning engagement techniques at your fingertips from the authors’ over 40 years of teaching. When combined with robust online learning tools offering adaptive study and problem-solving practice, Principles of Economics makes economics memorable for an exam and a lifetime."synopsis" may belong to another edition of this title.
Dirk Mateer has a Ph.D. from Florida State University and is the Senior Lecturer and Gerald Swanson Chair of Economic Education at the University of Arizona. Dirk has been teaching Principles of Economics for over twenty years; he specializes in the Principles of Microeconomics. Before moving to the University of Arizona, Dirk spent 1 year at the University of Kentucky developing their online Principles courses and 15 years at Penn State where he taught very large classes (700 plus students per lecture), developing a reputation as one of the most effective and creative instructors of Principles of Economics in the country; for this, he was recently featured in Businessweek.
Lee Coppock is Professor and Undergraduate Director in the Economics Department at the University of Virginia. He has been teaching principles of economics for over twenty years, specializing in principles of macroeconomics. Before moving to UVA, he spent 9 years at Hillsdale College, where he learned how to reach college students. At UVA, Lee teaches two large sections (500+) of macro principles each spring. He has received teaching awards at both Hillsdale College and UVA. Lee lives in Charlottesville with his wife Krista and their four children: Bethany, Lee III, Kara, and Jackson.
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