A “non-textbook” introduction to the social significance of popular culture and mass media.What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people, or do they make users smarter? Does advertising really work? In Mix It Up, David Grazian answers these questions and introduces students to a sociological perspective of popular culture and mass media.
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David Grazian is an associate professor at the University of Pennsylvania, where he teaches courses on popular culture and mass media, urban sociology, and ethnographic methods. Over 400 students take his sociology of popular culture and mass media course each semester, making it one of the largest courses at the University of Pennsylvania. In his research he uses ethnographic and other qualitative methods to study the production and consumption of commercial entertainment in cities. His books include Blue Chicago: The Search for Authenticity in Urban Blues Clubs (2003), On the Make: The Hustle of Urban Nightlife (2008), and American Zoo: A Sociological Safari (2015).Review:
“In Mix It Up, David Grazian pulls off the hat trick, three big scores in one book. He combines an encyclopedic knowledge of popular culture, a deep acquaintance with and understanding of sociological ideas, and a relaxed yet penetrating language to pass on what he knows to his lucky readers.”
- Howard S. Becker, author of Art Worlds and Telling About Society
“This is the book I’ve been waiting for. Grazian deftly uses the lens of popular culture to introduce major themes in the sociology of culture, and the sociology of culture to illuminate key features of popular culture. Mix It Up is accessible but never dumbed-down, current while also historically rich, at once wide-ranging and shrewdly organized. Grazian’s text is the best I’ve encountered for undergraduate courses in sociology of culture and pop-culture studies.”
- Joshua Gamson, University of San Francisco; Author of Claims to Fame, Freaks Talk Back, and The Fabulous Sylvester
“From Bollywood to Botox, Shakespeare to Second Life, David Grazian uses a wide array of cutting-edge examples to illustrate how popular culture serves as a window into sociological thinking. His conversational writing style takes the reader through a fun and informative journey through the essential topics concerning media culture today.”
- Karen Sternheimer, University of Southern California; Editor of the Everyday Sociology Blog
“Part fierce intellectual, part exuberant fan, Grazian delves beneath the noisy skim of pop culture to find patterns, meanings, and rituals. Mix It Up uses the power of the sociological imagination to pry the shiny lid off of everyday objects and artifacts, revealing social processes, political ideologies, and cultural mechanisms whirring away underneath. Written with humor and wit, this is a smart and lively book, interesting and accessible to students and useful and inspiring for instructors.”
- Matt Wray, Temple University
“David Grazian’s book is a godsend for sociologists entrusted with teaching popular culture classes. It is an engaging, scholarly rigorous book. I would certainly recommend it to a colleague.”
- Omar Lizardo, University of Notre Dame
“Mix It Up deftly unscrambles the diverse and fast changing world of mass media-made popular culture and its place in American society.”
- Richard A. Peterson, Vanderbilt University
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Book Description W. W. Norton & Company, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110393929523
Book Description W. W. Norton & Company, 2010. Paperback. Book Condition: New. Brand New!. Bookseller Inventory # VIB0393929523
Book Description W W Norton & Co Inc, 2010. Paperback. Book Condition: Brand New. 12/20/09 edition. 256 pages. 9.25x6.50x0.50 inches. In Stock. Bookseller Inventory # zk0393929523