Estee: A Success Story

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9780394551913: Estee: A Success Story

Like the Empress and Queen who names she bears, Estee Lauder (born Josephine Esther Menzter) reigns supreme with a firm and strong hand. Her rise from unknown to Queen of Cosmetics is told in a lively fashion with her youthful fascination with beauty to her first forays in beauty salons to her acceptance by the major department stores. It seems that through the sheer force of her personality and handful of potions, Estee Lauder would convert even the most stubborn persons to ardent Estee Lauder devotees wether it was in rhe beauty salon, office or evalator. A favorite story is Estee slipping off her heels after an extremely busy sales day at a department store and going over the accounts. Realizing she is two dollars short of her $1000 sales goal and with a few moments before the store officially closes, Estee slips back on her shoes and springs into action, selling enough product to bring her total day's sales to the desired $1000. One shortcoming of the book is Estee Lauder's decision to not give dates of events unless absolutely necessary. We know when Youth Dew is introduced and the official founding of Estee Lauder but otherwise Estee remains mum. She does mention in the introduction to the book the debate over her age but does not settle the matter one way or another. One can understand her desire to be an ageless woman. The image of a cosmetics queen is one of eternal youth and beauty. Her fellow Cosmetic Queen Mary Kay Ash also did a little dance around her true age with her memoirs. For the Estee Lauder devotee or even a student of fashion and cosmetics "Estee: A Success Story" is a must read. ( amazon customer)

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Lauder, Estee
Published by Random House (1985)
ISBN 10: 0394551915 ISBN 13: 9780394551913
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Lauder, Estee
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Estee Lauder
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