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A teenage Girl Scout cookie-selling champion and marketing lecturer offers practical advice on goal setting, time management, meeting customers, creating new markets, coping with sales slumps, and other aspects of sales
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In chatty, enthusiastic fashion, 14-year-old Andrews outlines the principles that have helped her sell more than 30,000 boxes of Girl Scout cookies over the past eight years and contributed to her becoming an international sales celebrity. Most of the adages are familiar: Andrews stresses differentiating between short- and long-term goals, setting attainable goals, being polite and well-mannered, taking risks, using intuition, humor and common sense, and accepting and dealing with fear and rejection. It is in adapting these principles to specific situations that Andrews shows she is one smart cookie: discussing one of the many things she learned by trial and error, she states, "I stopped talking about boxes to my customers. I always talked about cookies instead." Altogether this makes for an enjoyable prescription for success in sales and in life generally. 50,000 first printing; $25,000 ad/promo; author tour.
Copyright 1986 Reed Business Information, Inc.
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